One woman’s passion launched into a global craze with the explosively popular Alex and Ani bracelets and accessories. Carolyn Rafaelian of Cranston, Rhode Island first started the company in 2004, basing her line off the positive energy town. Rafaelian named the company after her two daughters and created the bracelets to share the power of positive energy.
All of the products are made in America and are crafted with “love and integrity” in an eco- friendly process that will have a positive impact on the world. These dual foundational elements are represented by two small charms on the bangles. The accessories are made with positive energy in carefully selected American factories. Each customized symbolic charm represents its own energy and is created to empower the wearer to reflect her unique qualities. When purchasing an Alex and Ani bangle, you can read about the bracelet’s significance and purpose.
Alex and Ani’s heart and soul belongs to Charity by Design, a non-profit organization dedicated to making the dreams of small organizations come true through positive energy and creative design. 20% of the profits are directly donated to life quality enhancing non-profit organizations. Some of the supported charities include Standup2Cancer, The Jimmy Fund, Toys for Tots, and the American Heart Association.
The Alex and Ani University Professional Development Center is another organization offering learning programs for organizational members in a way that inspires you at work and engages you in a productive workplace. By uniquely adhering to the human sciences, spirituality, psychology, and systems thinking, your workplace is transformed.
As of January 2014, Alex and Ani has spread to 10 countries and 11 Caribbean islands with stores popping up all over the United States. The bangles range from $20-$360 at their most extravagant and come in symbols from animals, foods and flowers to occasions and collections like sports, love, seaside, spirituality, and zodiacs.th a great line of love and Valentine’s day jewelry and accessories, stop by an Alex and Ani store or go online to alexandani.com to surprise your Valentine with a gift that will empower her to pursue her goals.
