Although the Super Bowl game wasn’t a nail biter game with the Seahawks completely dominating the Denver Broncos 43-8, the competition for the most memorable and favorite commercials sure were more sentimental than comical this year. From inspiring real life heroes, celebrities, to adorable and endearing animals- the aspects of the commercials really tried to grasp the attention of the Super Bowl audience. The ultimate victors with the best commercials were Budweiser, Coca-Cola, Chobani, H&M, T-Mobile Audi and Toyota.
First place went to the Budweiser’s “Puppy Love.” The musical tone was set to the Passenger’s “Let Her Go,” which gave a weepy feeling to the commercial facade. The commercial chronicled the special and meaningful friendship between a Clydesdale horse and a golden retriever puppy, in addition to a romance between human companions as well.
Rounding in second place came from Coca Cola’s “It’s Beautiful.” This patriotic commercial planted landscapes across the United States to the notes of the popular anthem “America the Beautiful” and celebrated Americans along with American families of all ethnicities, religions, and sexual orientation. This commercial portrayed a sense of national unity excluding prejudice, attempting to assemble the nation as one no matter the type of person.
Another Budweiser commercial “A Hero’s Welcome” ranked in third. This spot featured the homecoming of a real-life soldier. Lt. Chuck Nadd, as he reunited with his beloved wife, mother, and community and was welcomed with a gigantic parade where he was honored by all. At one point during the Super Bowl, after the commercial aired the camera focused on the Lt. Chuck Nadd and his wife enjoying the game in box seats. The commercial exhibited a realistic and touching aspect of what thousands of individuals and families experience if their loved ones are involved with our national security. Budweiser definitely focused on a more mature and sentimental element rather than on their companies’ products.
Even though a sentimental approach was common a comical side was revealed in numerous commercials, like every year. Coming in quarter, fourth place, Audi’s “Doberhuahua” which was comical as long as a bit creepy. It all begins with an indecisive couple shopping for a puppy selects a monstrous cute combination of a Doberman/ Chihuahua who wreaks havoc wherever he goes. Many viewers were surprised by this commercial considering it was a bit weird.
Now for a musical commercial it came to Toyota’s, “Big Game Ad Starring Terry Crews and the Muppets.” This commercial was more like a typical car commercial. It began with a couple going into a car then a Muppet interrupting saying, “Well, that’s boring.” Right after numerous Muppets jump in the car and all begin singing and frolicking with celebrity Terry Crews. At least Toyota added a kid- friendly side to the commercial and didn’t make it too typical.
Another popular commercial was for Chobani’s, “Ransacked”. A quick commercial displaying a hungry, discerning bear who tears apart a country store in search of the perfect yogurt snack.
Poking fun at a former NFL player; Tim Tebow, T-Mobile’s “No Contract” advertised their plans while making fun of Tim Tebow who at the moment has no contract for football.
This year, the super bowl wasn’t the best game, so commericals had to be on top of their game. As you can see, the commercials had comical and sentimental factors this year which ended up being liked by the Super Bowl audience.